Ecommerce websites are there for one reason and that is to make the owner some money, so a web designer has a hard task in order to try and create something that will increase sales and make the site a success.
All websites need to have something to make them stand out for competitors, although it's an advantage to have an online store in comparison to brick and mortar stores as it works out cheaper with fewer overheads it also has its disadvantages as you can't create nice aromas, or give out freebies to taste at the door.
As well as style and organisation some of the key design features necessary to have for an effective ecommerce website design include a catchy header, this is located at the top of the page and provides the perfect place for your logo. The logo of your business is very important as it can be used to familiarize the public with your goods/services, a striking design feature or emblem added to your website will really make it be stand out.
The menu is generally placed underneath the header, or sometimes to the left or right hand side of the website, it has to be easily seen and situated in a prominent position as this is the tool visitors use to navigate around the site. The body of the website is where the majority of your material will be displayed whilst the footer sits at the bottom of your website and typically has a navigation menu in it.
Blogs are popular as they're very easy to update and allow you to post something new every day which all helps to increase your page ranking in the search engines and the nearer to number 1 in the biggest search engine, Google, you are, the more chance consumers will find you. Companies use blogs to communicate and interact with their customers this could be anything from answering simple questions and giving advice to introducing and promoting new products. There is a disadvantage to blogs however, the software used to create them which isn't as flexible as standard website software which generally offers better design options.
Anyone intending to launch a website or is already an owner of one should make themselves familiar with the web design principles for online selling. Think about seeking advice from qualified website designers who have a wealth of experience with eCommerce websites.
Once the website is finished then it's not simply a case of waiting for the sales and the money to start coming in! There's still a lot of work to do and this involves drawing traffic to your website in the form of users of course who are expressly interested in the product advertised or the service you provide.
The main advantages of advertising is that you have the means to specifically aim it at those who are actually interested in what you are selling, and it's possible to get traffic as soon as your website is finished. The drawbacks to advertising are that it has to be constant, if you stop then the traffic will also stop, it will take you some time and money to find the most effective form of advertising for your particular website.
SEO is very important when it comes to getting a high ranking in the search engines and not as instant as regular advertising. It takes a while before you start to see a significant increase in visitors through using SEO services and can cost much more. It involves updating your website constantly with new content and material such as well-written, relevant articles and videos.
You also need to start building back-links from established and trustworthy sites that are pertinent to your own website. The main advantage of SEO is that once you are able to achieve a certain level of traffic using this approach it is generally sustainable providing you maintain the building of back-links and regularly upload new and original content on your site.
Check out top web design and development agencies based in the UK who can provide you with a wide range of specialized and inexpensive web services including ecommerce web design and search engine optimisation. They can help you produce an online store that is totally unique and original in design and character tailored to your specific needs and aimed at your target audience.
